What we do

The best marketing combines data with creativity. 

Many agencies excel at either the data or creative side of marketing. We bring both capabilities together under one roof — helping your business look good, sound good and, ultimately, convert even the most casual of browsers into loyal customers.

Perception

First impressions count — PERCEPTION is all about making the right one. 

Sometimes, you need someone to tell you what's working, what isn't and how to fix it. In short, you need a marketing strategy. 

Other times, you need someone to do the fixing, which is where our branding and website design and development skills come in.

Strategy:

• Marketing strategy tailored to your business goals 

• Thorough strengths/weaknesses analysis to identify opportunities

• Detailed competitor analysis to reveal gaps in the market for you to fill

• Target audience profiles that pinpoint your ideal customers 

• Clear articulation of your unique selling points 

• Complete messaging framework — from your tagline to your supporting messages

• Measurable KPIs to track your success

Branding:

• Professional logo design, colour palette and typography to establish your brand identity

• Tone of voice development so you know how to speak to your audience

• Comprehensive brand guidelines for consistent implementation across all your marketing

Website:

• Custom design that focuses on the user experience and guides visitors to take action

• Full optimisation for both desktop and mobile devices to ensure you never lose a potential customer due to poor functionality

• Search engine optimisation to improve the visibility of your business

• Lead-capture elements, such as contact forms, to convert your visitors into qualified leads

Production

Creating content takes time — time you don't have. 

We handle every aspect of content PRODUCTION, from coming up with the ideas to the final result, so you barely have to lift a finger (let alone coordinate multiple internal teams, freelancers and suppliers). 

Video content:

• Strategic planning with detailed scripts and storyboards  

• Full or half-day of professional shooting (with all equipment provided)

• Expert editing to transform raw footage into the polished final product

• Content uploaded to your relevant channels, from YouTube to your website

Visual content:

• Professional photography that showcases your products, services and team

• Carefully planned shot lists 

• Content capture days (full or half-day) to build your image library 

Written content:

• Compelling website copy and landing pages that convert 

• SEO-optimised blogs that improve your search ranking 

• Thought-led PR and editorial articles to build your authority and credibility 

• Value-add content, such as guides and checklists, to demonstrate your expertise

• Engaging email newsletters that nurture customer relationships 

• Professional brochures, flyers and leaflets for in-person marketing 

• Regular content calendars to pull everything together 

• Strategic repurposing to make the most of your content and maximise your investment

Social media content:

• Up-to-date knowledge of platform changes and best practices 

• Platform-specific content for LinkedIn, Instagram and Facebook 

• Engaging captions paired with attention-grabbing graphics, from single images to animation and document posts

• Algorithm-optimised posts to increase engagement and grow your following

• Monthly content calendar to ensure consistent posting (plus ad hoc posts)

Performance

Content creation is all part of the long game. But if you want to reach the right people quickly, you need to ramp up your PERFORMANCE with search and social advertising. 

We pull together targeted digital advertising strategies that put your business in front of potential customers who are actively looking for your services, so you get the most out of your marketing budget and start seeing results (almost) straight away. 

Search advertising (PPC):

• Strategic Google pay-per-click advertising campaigns 

• Conversion-focused ads and landing pages 

• Targeted keyword research and implementation 

• In-depth audience research and campaign planning 

• Traffic and conversion monitoring 

• Continuous optimisation for maximum ROI

Social advertising:

• Targeted advertising across LinkedIn and Meta platforms (Facebook and Instagram)

• Comprehensive campaign strategy development 

• Precise keyword research and audience targeting 

• Active performance tracking and conversion monitoring 

• Regular adjustments to maximise impact and results

Why choose Social Climber?

We bring over 10 years of marketing expertise and strategic insight to every project. 

Plus, we understand you're busy. That's why we handle everything from concept to execution, allowing you to be as involved or hands-off as you like. We even manage external suppliers like printers, giving you a single point of contact for all your marketing.